Cash flow, profits, and asset values are all about dollars. I think an additional set of measurements can be added to the mix around the value of data. Businesses should be measured not only via current financial measurements but also by the amount of monetizable data they can capture, consume, store, and utilize. This doesn't change the role of money; it just augments it with some new ways to value companies by looking at the value of the company's data. One reason for the rising value of data is the evolving landscape of business.

Historically, companies have pursued the dollar as a measure of value in the pursuit of shareholder value. Cash flow, profits, and asset values are all about dollars. I think an additional set of measurements can be added to the mix around the value of data. Businesses should be measured not only via current financial measurements but also by the amount of monetizable data they can capture, consume, store, and utilize. This doesn't change the role of money; it just augments it with some new ways to value companies by looking at the value of the company's data.